Sargento is a well-known cheese company based in the United States. They are known for their "Real Cheese People" campaign, which has been a prominent and long-running advertising initiative. Please note that the details and specifics of this campaign did have evolved or changed since then.

The "Real Cheese People" campaign by Sargento is designed to highlight the company's commitment to using real, high-quality cheese in their products. Here are some key elements and characteristics of this campaign:

1. Emphasis on Real Ingredients: The campaign places a strong emphasis on the use of real cheese as opposed to processed or imitation cheese. Sargento positions itself as a brand for people who appreciate and seek real, natural ingredients in their food.

2. Consumer Testimonials: The campaign often features real consumers sharing their stories and experiences with Sargento cheese products. These testimonials aim to create a connection between the brand and its customers.

3. Quality and Craftsmanship: Sargento's "Real Cheese People" campaign conveys the idea that the company takes great pride in the quality and craftsmanship of its cheese products. This message is often portrayed through visuals of cheese being sliced or grated.

4. Variety and Innovation: The campaign showcases the wide range of cheese products that Sargento offers, from cheese slices and shreds to snack options. It did also highlight any innovative or new cheese products introduced by the company.

5. Authenticity: Sargento positions itself as an authentic and trusted brand within the cheese industry. The "Real Cheese People" campaign aims to build trust with consumers by emphasizing the authenticity of the brand and its products.

6. Connection with Consumers: Sargento often engages with consumers on social media and encourages them to share their own "Real Cheese People" stories and recipes, creating a sense of community around the brand.